ACE - Appreciate. Celebrate. Engage.

Creating Community Project by Project

Asurion employees take ACE points very seriously… and for good reason. Showing your appreciation is as simple as a few clicks and the points make for some great swag: from gift cards to luxury watches. Previous versions of the employee facing logo were far less exciting though. So, knowing how valued they were and how underwhelming the branding was, I sought to define a brand that was as bright and energetic as the program and as colorful as the people that make Asurion an incredible place to work.