The Purple Door

The purple door symbolizes both Asurion’s core brand identity and the gateway to a fully protected, worry-free home. Its vibrant color draws immediate attention, creating an inviting entry point for users. This door is not only a visual anchor but also represents the transformative effect of Asurion Home+, from tech anxiety to peace of mind, inviting customers to “bring the future of tech care home.”

I designed this email to introduce Asurion Home+ as the ultimate way to protect every device in your home. The open-house concept visual really sets the scene, showing exactly how one plan can cover all your tech—no matter where it’s living. From the “Bring the future of tech care home” headline to the pricing front and center, I made sure it’s all super clear, inviting, and easy to understand. It’s not just about coverage; it’s about giving people peace of mind knowing their entire home’s tech is taken care of. The design, the messaging, and the layout all work together to say, “Relax, we’ve got you.”

The gatefold begins with a glimpse of a home in tech disarray—broken screens, syncing issues, and overheating devices. But as the gatefold opens fully, the scene shifts to reveal a transformed home where every device functions perfectly.

Tech Disarray

This “before” image underscores the importance of Asurion Home+ by illustrating the frustrations of malfunctioning tech. It sets the stage for the transformation that Home+ brings, reminding viewers of the ease and reliability they can enjoy with Asurion’s support.

Tech Harmony

The scene highlights the Home+ promise of hassle-free tech support, so families can relax and enjoy their spaces. It’s not just about tech, it’s about the home. The color and layout choices create a warm, lived-in feel, capturing the essence of an ideal tech-enabled lifestyle.

Legal You Can Read

It’s legal that doesn’t read like “legalese.” By using a thoughtful type hierarchy, strategic color choices, and varied font weights, the design makes complex information more easily digestible. Key points stand out for quick scanning, while the QR code provides easy access to comprehensive details.

The Asurion Home+ Counter Card was designed as a high-impact sales tool to complement the "Purple Door" brochure, reinforcing the benefits of Asurion’s all-in-one protection plan. It clearly distinguishes between two categories of coverage: some devices are protected against defects, wear and tear, and support issues, while others also include accidental damage coverage for spills, drops, and cracked screens. A detailed cutaway house illustration visually maps these devices making it easy for customers to understand what’s covered.